Even the appropriation of models which appear to be only technical, industrial, scientific, etc., leads to a conceptual dependency

Fernando Solanas and Octavio Getino, "Towards a Third Cinema"

The placing of the cinema within US models, even in the formal aspect, in language, leads to the adoption of the ideological forms that gave rise to precisely that language and no other. Even the appropriation of models which appear to be only technical, industrial, scientific, etc., leads to a conceptual dependency, due to the fact that the cinema is an industry, but differs from other industries in that it has been created and organised in order to generate certain ideologies. The 35mm camera, 24 frames per second, arc lights, and a commercial place of exhibition for audiences were conceived not to gratuitously transmit any ideology, but to satisfy, in the first place, the cultural and surplus value needs of a specific ideology, of a specific world-view: that of US finance capital.